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 Save time and money by
 shopping online at the
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 Christian stores:

 David's Web 

 Rises above "faddish"
 search engine placement
 schemes and trends by
 using an ethical, yet
 powerful, search engine
 marketing strategy.

 Offers full-service search
 engine positioning and
 search engine placement
 services for companies
 that depend on their
 web site for marketing,  sales, exposure, and

 Uses elite, cutting-edge
 search engine placement
 techniques to bring most
 astonishing top ten
 search engine position
 results in a relatively
 short amount of time.

 Gives your company the
 the edge over the
 competition by using
 the latest in search
 engine optimization

 Saves clients' money by
 drastically reducing
 traditional media
 advertising costs and
 increasing brand
 promotion as well as
 website visibility.

Search Engine Positioning

Spark Plug

 Search Engine Positioning

 Search engine positioning (a term similar
 to search engine optimization or SEO)
 refers to the constant monitoring and
 modifying of a web site to achieve a
 higher ranking.

 However, search engine optimizers do not
 actually "position" pages within the search
 engines, so the term can be misleading.
 Search engine positioning (SEP) more
 closely describes pay-per-click (PPC)
 advertising, since that is the only way to
 precisely position a site in a search engine.

 What We Do

 We strategically choose keywords and
 keyword phrases to market in the pay per
 click search engines, bringing targeted
 traffic to our shopping categories and
 ultimately to your website. In other words,
 we pay search engine companies to position
 our most popular keywords high in their
 pay per click search engines.

 Closing Statement

 Search engine positioning via pay per click
 search engines can be compared to renting
 an apartment. Advertisers rent space on
 search engines and pay for each visitor,
 hoping that he or she makes a purchase in
 exchange for a paid click.

 Large corporations have the luxury of
 spending thousands of dollars each month
 to propel their listings to the top of the pay
 per click search engines, but for the small
 business owner, this type of expensive
 advertising is simply not practical.

 Instead, small business owners should
 focus their efforts toward increasing their
 organic listing results. That way, if someone
 visits their site and doesn't purchase
 anything, their business isn't out any
 advertising money.

 It is important to note that PPC search
 engines offer two valuable benefits for the
 small business owner:
  1. PPC engines can instantly propel a
    new company's web site to the top of the listings, which not only helps a company's PR campaign but also allows
    a company to be visible before its organic listings develop.

  2. PPC engines allow companies to focus on essential target keywords and keyword phrases which don't index well in organic search engines.
 By sparingly using pay per click search
 engines and carefully monitoring spending,
 small business owners can greatly improve
 their ROI, especially if they advertise on
 PPC engines which have low minimum bids.
 However, in the long run, small business
 owners must ask themselves this question:
 Isn't owning your home preferable to
 renting an apartment?

 To view the next keyword directly related
 to website visibility, please proceed to
 Search Engine Marketing.

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