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 David's Web 

 Rises above "faddish"
 search engine placement
 schemes and trends by
 using an ethical, yet
 powerful, search engine
 marketing strategy.

 Offers full-service search
 engine optimization and
 search engine placement
 services for companies
 that depend on their
 web site for marketing,  sales, exposure, and

 Uses elite, cutting-edge
 search engine placement
 techniques to bring most
 astonishing top ten
 search engine placement
 results in a relatively
 short amount of time.

 Gives your company the
 the edge over the
 competition by using
 the latest in search
 engine optimization

 Saves clients' money by
 drastically reducing
 traditional media
 advertising costs and
 increasing brand
 promotion as well as
 website visibility.

Search Engine Placement

Spark Plug

 Search Engine Placement

 Search engine placement is the practice
 of trying to ensure that a web site obtains
 high rank in the major search engines
 and directories. Web sites achieve optimum
 search engine placement when they meet
 certain ranking criteria and carefully
 follow submission guidelines set forth by
 various search engine companies.

 Search engine placement is a marketing
 term often used interchangeably with the
 terms search engine positioning and
 search engine optimization, although
 there are subtle differences.

 What We Do

 The Christ-Centered Store stays informed
 on the latest search engine placement
 criteria utilized by major search engines
 and directories. Search engines constantly
 change their algorithms, so we make it a
 priority to keep up with them.

 A query on a crawler-based search engine
 can often turn up millions of matching web
 pages. In several cases, only the 10 most
 "relevant" matches are displayed on the
 1st page. Being listed on page 2 (position
 11 or lower) may result in many shoppers
 missing your web site. To prevent this from
 happening, the Christ-Centered Store uses
 numerous search engine placement
 strategies to stay ahead of the game.

 For your benefit, we have included four
 search engine placement tips below to help
 you raise your search engine placement:

 (1) Choose Target Keywords

 The words which web surfers type into
 search engines are called target keywords.
 Each page in your web site should target
 specific keywords and keyword phrases that
 reflect your page's unique content. Keyword
 phrases containing two or more words will
 have a better chance of placing high in the
 major search engines than their highly
 competitive one-word counterparts.

 (2) Position Keywords

 There are three critical locations on a web
 page where target keywords should appear:
 the TITLE tag, the HEADER tag, and the
 first paragraph.

 The first and most important location is the
 TITLE tag. Make sure you build your titles
 around your top two or three keyword
 phrases. Your title should be relatively short
 and attractive, much like a newspaper
 headline. Next, use target keywords for
 your HEADER tag. We suggest repeating
 the same target keywords used in your
 TITLE tag. Finally, make sure your
 keywords appear high on your web page,
 preferably in the first couple of paragraphs.

 (3) Have Relevant Content

 In order for your site to rank well, it is
 critical that your TITLE tag and target
 keywords match your web page's content.
 You should choose HTML text over graphical
 text since search engines can not read
 and index graphics.

 (4) Build Links

 Every major search engine utilizes link
 analysis as part of their ranking algorithm.
 One of the best ways to improve your web
 page's score in link analysis systems is to
 create external and internal links.

 When it comes to external links, quality
 beats quantity every time. Quality related
 links from excellent web pages prove to be
 much more valuable than numerous links
 from unrelated websites and can greatly
 improve a web site's indexing.

 Internal links can also improve a web site's
 indexing. By linking web pages internally,
 you increase the odds that search engines
 will follow links and find more of your site.

 Closing Statement

 High search engine placement is not as
 simple as paying for the top position
 (search engine positioning); many
 popular search engines do not operate
 that way. If this was the case, large
 corporations would monopolize the search
 engines, creating an unfair advantage over
 the small business owner.

 The Christ-Centered Store helps maintain a
 level playing field for the small business
 owner. We strategically use time-tested
 techniques to put our clients' web sites in
 a position for search engines to find and
 index. Our unique search engine placement
 strategies will allow small businesses to
 compete with big corporations and retain a  viable market share.

 To view the next keyword directly related
 to website visibility, please proceed to
 Search Engine Positioning.

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